Waters Corporation

  • Product Marketing Principal, Strategic Product Marketing

    Req. #
    Company Name
    Waters Division
    Regular Full-Time
  • Overview

    Reporting to the Director of Strategic Product Marketing, This is a unique opportunity to play a highly visible role to develop and execute on strategies for new Waters products and services. To drive these activities you must be a strong influencer and negotiator, who is self- motivated and has a proven track record of strategic thinking, marketing and communication. You should be capable of developing new and innovative strategies that challenge the status quo while ensuring that change is delivered in a sustainable way. 


    This function will work closely with the Market Category teams in all key markets, the Development and Product Owner teams, as well as the Product Marketing Teams in support of commercialization activities.  Partnership with the Field Teams is expected to drive our position as the world’s leading Specialty Measurement Company.


    Work closely with the market segment teams to drive Waters strategic plan. Meet regularly with key customers and industry stakeholders.


    With the market teams, understand customer’s needs. Develop insights into the product and platform capabilities required to differentiate in the market. Develop comprehensive marketing requirements for new opportunities and work cross functionally with market and product teams to generate proposals that aid in the justification and prioritization of products



    Maintain strong broad market knowledge and stay current on Laboratory Analytical Instrument industry trends to incorporate as appropriate into the strategy. Perform macro market assessments as needed to quantify current and future market size estimates.


    Develop deep understanding of competitor strategies across platforms. Work with product marketing to provide the field with tools/training to combat these and product owners to maintain our competitive leadership.


    Identify and assess the value of key partnerships and potential commercial relationships to support our product and platform strategy. Work closely with the strategic relations manager and the corporate development office as needed for partnership and M&A activities.


    Support the market category and product marketing teams as needed to ensure successful commercialization of new product releases, capabilities and marketing campaigns


    • Minimum BS Degree. MBA preferred.
    • Ideal candidate will have an understanding of the measurement technology industry
    • Proven track record in financial modelling, M&A etc.
    • 5+ years of experience in relevant background
    • 3+ years in strategic marketing.


    Key Skills

    • Strategic mindset with strong execution focus
    • Demonstrated ability to think creatively and drive complex product definition
    • Strong analytical and quantitative capability to determine product lifetime value, scenario analysis, program effectiveness, ROI, etc.
    • Ability to effectively influence at the executive level and within peer group
    • Strong interpersonal skills
    • Effective collaboration & networking skills



    Company Description

    Waters Corporation (NYSE: WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials and food sciences for 60 years. With approximately 7,000 employees worldwide, Waters operates directly in 31 countries, including 15 manufacturing facilities, and with products available in more than 100 countries.


    Waters Corporation's businesses include Waters, TA Instruments, VICAM, ERA, and Nonlinear Dynamics.


    Waters creates business advantages for laboratory-dependent organizations by delivering ultra performance liquid chromatography (UPLC), high-performance liquid chromatography (HPLC), chromatography columns and chemistry products, mass spectrometry systems, laboratory informatics solutions, and comprehensive service programs to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality.



    Diversity and inclusion are fundamental to our core values at Waters Corporation. Celebrating diversity is important to us. We thrive on it for the benefit of our employees, our products, our customers and our community. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or protected Veteran status. 


    Key Words

    Strategic Marketing, M&A, Product Marketing, Smart Connected Products, Platform Development


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