For over 50 years, Waters Corporation has developed innovative analytical science solutions to support customer discoveries, operations, performance, and regulatory compliance. Specifically, the company designs, manufactures, sells, and services high performance liquid chromatography, ultra performance liquid chromatography, and mass spectrometry technology systems and support products primarily in the United States, Europe, Japan, and Asia. Our innovations enable significant advancements within the pharmaceutical, life science, biochemical, industrial, food safety, environmental, academic and government industries. Waters is a publicly traded corporation (NYSE:WAT) with more than 6,500 employees and is represented in over 100 countries around the world.
Waters Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
Waters is in the process of transforming our global customer experience. The Senior Web Testing & Optimization Specialist will be an experienced and passionate marketing professional who will help to deliver an outstanding experience to customers through our websites and digital channels.
This will involve developing and implementing segmentation, testing and personalization strategies and processes on the Adobe platform – Adobe Target, Adobe Experience Manager (AEM), Adobe Analytics, and Adobe Campaign. You will be working closely with a worldwide team of analytics, content, design and business professionals, with the goal of improving online engagement, lead generation and purchase conversion. The ideal candidate for this position will be able to function as a key subject matter expert, providing a pragmatic, best practice approach to digital experience optimization.
This position requires a strong understanding of marketing fundamentals, including the methodologies of segmentation for testing and personalization. The ability to select and prioritize projects based on alignment with marketing objectives and potential business impact is critical.