Waters Corporation

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Strategic Marketing Director, Food and Environmental

Strategic Marketing Director, Food and Environmental

Req. # 
Company Name 
Waters Division
Regular Full-Time

More information about this job

Company Description

For over 50 years, Waters Corporation has developed innovative analytical science solutions to support customer discoveries, operations, performance, and regulatory compliance. Specifically, the company designs, manufactures, sells, and services high performance liquid chromatography, ultra performance liquid chromatography, and mass spectrometry technology systems and support products primarily in the United States, Europe, Japan, and Asia. Our innovations enable significant advancements within the pharmaceutical, life science, biochemical, industrial, food safety, environmental, academic and government industries. Waters is a publicly traded corporation (NYSE:WAT) with more than 6,000 employees and is represented in over 100 countries around the world.



Waters Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. 


The Director, Strategic Marketing – Food and Environmental Testing Markets, will focus on developing global commercial and technical strategies to grow Waters presence in the worldwide food testing (i.e., research, quality, safety, and authenticity) and environmental testing markets with a focus on Waters core technologies of mass spectrometry, chromatography, chemistry, informatics and services.


The successful candidate will demonstrate the ability to identify market trends and drivers, segment target markets and customers, combining technical and commercial expertise, to build dominant position in high-growth potential markets.


This individual contributor position reports directly to the Senior Director, Strategic Markets.



Keen Market Insight:

  • Understand the dynamics at play within the food and environmental testing business, markets, competitors and customers
  • Translate market trends and market drivers (PESTL) and competitive responses into customer needs and market requirements for technology-driven opportunities


Strategic Market Planning:

  • Lead the preparation and execution of the overall strategic plan for development (business and market) of the Waters food and environmental testing markets
  • Define target markets and customer segments, develop business plans, define the go-to-market strategies, and drive alignment R&D roadmaps and long range plans
  • Draft customer needs, product requirements and build financial models to support new programs for these markets

Market Development:

  • Lead the effort to raise market awareness, change target customer belief and drive adoption of Waters technology-based solutions across the multitude of external stakeholders in these markets
  • Serve as the Food and Environmental market champion, in collaboration with counterparts in Marketing, by identifying, engaging and managing key opinion leaders and early adopters to demonstrate the scientific validity of the solutions



  • Create and publish market segment overview, which details trends & needs
  • Coach on best practice methods for strategy development processes
  • Create relevant tools for strategic development
  • Organize and execute strategic advisory boards


  • Minimum Master’s degree in Life Sciences or a related field. PhD and MBA degrees preferred.
  • 5+ years of market-specific experience, preferably as a customer and thought leader in the field.
  • Deep knowledge of the global food and environmental testing markets, specifically with the fit of Waters or related technologies and solutions
  • Strong strategic marketing and collaborative R&D experience developing strategic and long range research plans in collaboration with internal stakeholders and external stakeholders
  • Demonstrated knowledge of developing customer needs, market requirements, product requirements and financial models.


This position will require 20 to 33% domestic and international travel.



Key Words

strategy, strategic, marketing, food testing, food industry, environmental testing, environmental industry, F&E