Sr. Principal, Digital Marketing and Integration Leader

Are you ready to help shape a global digital transformation and accelerate the growth of a multi-million-dollar B2B digital business? Waters is a world leader in life science technologies with nearly $3B in annual revenue—and our digital ecosystem is a key driver of that success.

We are seeking a strategic and results-driven Sr. Principal of Digital Marketing & Integration Leader to lead the integration and harmonization of our digital marketing practices across the enterprise. This role is pivotal in shaping our digital presence, driving customer engagement, and ensuring a seamless brand and operational integration across platforms, teams, and processes.

The Digital Marketing and Integration Leader will be responsible for helping to shape the future of the digital experience at Waters.  They will be responsible for analyzing, planning, and executing on cross-functional initiatives that will transform Waters.com and other Waters digital experience.  The ideal candidate will be an individual who thrives in ambiguity and is able to operate independently.

• Develop and execute a comprehensive digital marketing integration strategy aligned with business goals and customer needs via clear goals, KPIs, and performance metrics.
• Lead digital campaigns integration across web, email, SEO/SEM, social media, and paid media to drive awareness, engagement, and conversion.
• Collaborate with product marketing, sales, and scientific teams to ensure consistent messaging and positioning across all Waters business units.
• Manage initiative level digital marketing budget and agency/vendor relationships.

• Serve as the marketing lead for the integration of two companies, ensuring alignment of digital assets, brand identity, and customer experience.
• Develop and manage integration plans for digital platforms, including websites, CRM systems, marketing automation, and analytics tools.
• Lead change management and communication strategies to support internal and external stakeholders.

This is a Hybrid role based out of Milford, MA 3 days a week (Tuesday to Thursday)

• Bachelor’s degree in Marketing, Communications, or related field; MBA or advanced degree preferred.
• 10+ years of experience in digital marketing, with at least 5 years in a leadership role.
• Proven experience in managing digital transformation or integration projects, ideally in the life sciences or healthcare industry.
• Strong understanding of digital marketing tools, platforms, and analytics.
• Excellent leadership, communication, and project management skills.
• Ability to thrive in a fast-paced, dynamic environment with multiple stakeholders.

#LI-Hybrid

Waters Corporation (NYSE:WAT) is a global leader in analytical instruments, separations technologies, and software, serving the life, materials, food, and environmental sciences for over 65 years. Our Company helps ensure the efficacy of medicines, the safety of food and the purity of water, and the quality and sustainability of products used every day. In over 100 countries, our 7,600+ passionate employees collaborate with customers in laboratories, manufacturing sites, and hospitals to accelerate the benefits of pioneering science. 

Diversity and inclusion are fundamental to our core values at Waters Corporation. It benefits our employees, our products, our customers and our community. Waters complies with all applicable federal, state, and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. All hiring decisions are based solely on qualifications, merit, and business needs at the time.